SEO Authority Ranking for Chiropractors
unless a prospect can find you at the click of a mouse, they will go to your competitor, it’s that simple.
To create a flood of inbound enquires you need to be in the Top 3 Results, the Money Pack and the first 5 Organic results.
“On the first page alone, the first five organic results account for 67.60% of all the clicks. (Source: Zero Limit Web)”
So how do you achieve Local Ranking Authority to make you come up towards the top of the search results?
There are 9 Specific Factors, on-page and off-page, ...
That must be skilfully executed to give your website high authority whilst positioning and elevating you as the Obvious Local Choice for Chiropractic Care.
Factor 1: Your Website must be engaging, have great flow, deliver a great user experience and have as much stickiness as quality ducktape
Factor 2: Your content must be high quality, authoritative, clearly articulated and add value.
Factor 3: You must have good quality backlinks pointing to your website to create build Domain Authority
Factor 4: You must have on-page Structured Data to make it easy for your site to be indexed and ranked.
Factor 5: Your on-point USP must be clearly articulate and integrated throughout your website.
Factor 6: You should have a fully optimised and streamlined google my business (GMB) page.
A study published by Moz.com shows that Pack/Finder Ranking Factors from the GMB page matters and accounts for as much as 25%:
“Google My Business Signals (Proximity, categories, keyword in business title, etc.) 25.12%” (Source Moz.com)
Factor 7: Your business must have quality Citations with a consistent NAP (Name, Address and Phone number). This creates trust and makes it easier for people to find you.
The study published by Moz.com about local rankings shows this contributes to the local ranking/finding factor by around 10%
“Link Signals (Inbound anchor text, linking domain authority, linking domain quantity, etc.) 16.53%” (Source: Moz.com).
Factor 8: You must promote, develop, nurture and engage with your online reviews. Review signals account for as much as 15% of the local ranking/finding factors.
Factor 9: You must have a system for rolling out and developing the above 8 Factors for maximum impact. There are a lot of moving parts to this and if done the wrong way it can be outright detrimental to your ranking.
At F9 Marketing we integrate all 9 Factors into a unique Marketing System that Predictably and Systematically improves and elevates your local ranking to the top of the serps.
Ready to become the Obvious Local Choice?
Call us : +44 0843 886 8707
Learn more about the unique done-for-you marketing services we provide for accelerated growth of your chiropractic clinic.