You've heard it said that 'Content is King ' but how do you make great chiropractic content that is on-brand, reflects your core values, promotes your business, and is useful to existing and potential clients? You start by distilling down what you're clinic is all about, and what makes your delivery of chiropractic care different from how other Clinics deliver care. Your mission, vision, and the core value you provide, your uniqueness, and why clients should come to your Clinic instead of going elsewhere. What do your ideal clients say about you?

There's a finite number of local Chiropractic Patients to go around each month. To maximise every opportunity, have a way for clients to book their new patient examination (first visit) appointment directly online, preferably on your website.

Search engine marketing and search engine optimization (SEO) is always going to play a pivotal role in terms of where you appear on the search results. Many clinic owners are not aware that there's also 'local SEO '. This type of SEO helps attract clients with very high purchase intent through MAPS and GBP.

Enhance your online visibility by providing accurate business information, high-quality images, and encouraging patients to leave positive reviews on your Google Profile (GBP) which was formerly called Google My Business.

Growing and developing your online review profile, specifically on Google and Facebook is a powerful local SEO strategy.

Guess the first place a potential new client goes to check out your 'online reputation '? 9 times out of 10 Google reviews to see how many reviews you have and what patients are writing about you.

Leverage the power of patient testimonials and reviews to build credibility and trust. Request reviews, respond professionally, and share them on your digital platforms. You can also 'like' reviews on your Google Profile, to help those reviews perform better.

In the world of Chiropractic Advertising or 'pay to play' Google AdWords (Google Ads ) and Facebook's paid ads platform (now called Meta), lead the way. It is said that a business that can afford the most to acquire a new client and is willing to invest (provided they make a healthy return on investments) wins! Pay-per-Click (PPC ) strategies, when done well, can be a quality new patient generation channel.

Google Ads and MS Ads can help you attract high purchase intent ideal clients within your target audience by serving the right message in the right way at the right time to the right person.

Social Paid traffic with Fb Ads in the lead, followed by Instagram and TikTok Ads and others are powerful because social is more personal, we go there to look up what friends and family are up to, so our guard is down a little bit. Facebook Advertising disrupt a user from casually scrolling with a compelling message and offer.

Make sure you're measuring the things that matter. What we focus on tends to improve, so focus on the things that move the needle. How many inbound enquiries today, how many of those booked in the diary? Keep it simple.

Improving the sales performance, particularly during the ROF is one of the fastest way of boosting your Clinics income. Higher conversion rates during the Report of Findings (ROF ) not only help you make a bigger impact they accelerate business growth. Selling more frequently and at a higher price point across the board will help you make the most out of every new patient that comes through the door.

Getting professional sales training can help you grow in this area and act as a practice growth accelerator method. Equip your practitioners with the skills to sell and communicate outcome based results clearly in an authentic way, following a tried, tested, and proven process. Rather than fumbling objections and stalling the sale, a sales trained Chiropractor will expect and handle objections proficiently.

Motivate existing patients to refer friends and family by offering attractive rewards for doing so is one most effective marketing tactics also known as word-of-mouth (WOM) marketing. Because the person referring to you already knows, likes, and trusts you this is particularly powerful and results in higher conversion rates and AOV. Make it super easy for them to refer others to the clinic. Try to gamify the process by offering attractive referral incentives at specific milestones.

Patient Appreciation Days are events clinics can organize to thank patients, fostering loyalty and community. These events cultivate loyal promoters —satisfied patients who recommend the practice to others, generating organic referrals. Appreciation events fuel a cycle of advocacy, enhancing patient referrals and building lasting community connections.

Collaborate with medical offices and healthcare professionals such as nurses , GPs and dental surgeries to establish an effective long-term referral program.

Content Creation includes creating unique content in the form of article writing, webpages, blog posts, social media posts, video creation (for video marketing and SMM), lead magnet creation, book writing, report writing, infographics, charts, quizzes, posters, and more.

One of the most effective Chiropractic Marketing Tips for staying on top of the content marketing is to develop a content creation roadmap and posting schedule ahead of time. By recognising content creation as another regular business activity, you will soon get into the flow of things and your content creation production will become better and more prolific as you along.

Remember that practice makes perfect but done is better than perfect as many 'perfect content pieces' never see the light of day.

Create valuable content through blog posts, videos, presentations, pdfs, and infographics. Educate your audience on chiropractic care, common concerns, answer FAQs, and share tips and preventive measures. Having a treasure trove of valuable insightful quality content, such as a featured case study, goes a very long way towards improving your online marketing.

Host free workshops to educate the community about posture, stress relief, and spinal health. Partner with local venues to expand your reach and always consider your referral partners and strategic alliances first.

Community workshops are a great way to establish trust and authority and attract new patients into the clinic. Don't forget to make a special offer to those present should anyone want to go for a full chiropractic checkup . If you want to keep it sales free offer a complimentary posture check to those present either on the same day or schedule them into the diary, then upsell to a full examination from there.

Support local events and businesses to foster community relationships. Sponsor local health and wellness fairs, seminars, and collaborate with fitness studios.

Find out when they are doing member events, wellness days and offer to support them by adding value. When asked for money contributions instead offer 'new patient examination ' tickets for raising money through a raffle.

There's sometimes a small fee for participating and often the events are used for charity fundraising purposes. Offer to contribute through raffle prices (new patient examination anyone?) and donating a percentage of the sales to their favourite cause.

Offer free posture screenings at community events to create awareness and provide personalized recommendations for better posture.